- Product strategy
- Information Architecture
- Interactive design
Tenzor is a full-stack innovation and hardware engineering lab focused on research and development of consumer electronics and industrial applications.
Having helped numerous corporate clients and startups alike, Tenzor’s expertise is indisputable. However, the company was in need of establishing a stronger presence both in digital and physical worlds. We were tasked with creating a new brand identity and a website to go along with their core values.
Idlewild was used as the primary typeface as well as a basis for Tenzor’s logotype. Its strong composure emanates a modern industrious feeling while being able to pair well with many different types producing varying moods in the process. We combined it with Overpass Mono, communicating Tenzor’s ability to iterate and upgrade upon classic and established processes.
Lastly, the website was built with clarity in mind. Primarily relying on black and white to achieve stability we added splashes of color to accentuate information and carve out a discovery path for potential clients. Our last touch was to create a set of custom illustrations which gave the site a modern look and feel while making it more distinctive and striking.
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